Cookie Policy

What are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us remember your preferences, understand how you use our site, and deliver personalised advertising. We use both first-party cookies (set by SIPS) and third-party cookies (set by our partners like Google and Meta).

This policy explains which cookies we use, why we use them, and how you can control them. We are committed to transparency and compliance with UK GDPR and other applicable privacy laws.

1. Essential Cookies

Essential cookies are necessary for the website to function properly. They enable core functionality such as security, session management, and form submission. These cookies are activated automatically and do not require your consent.

Examples of Essential Cookies:

• session_id: Maintains your login session and cart data
• csrf_token: Protects against cross-site request forgery attacks
• cookie_consent_status: Records your cookie preferences
• security_token: Verifies secure connections and user authentication

Retention: Session duration or up to 12 months for preference storage.

2. Analytics Cookies

Analytics cookies help us measure website traffic, user behaviour, and performance. They collect anonymised data about which pages you visit, how long you stay, and how you interact with content. This information helps us improve your experience and our service delivery.

Analytics Provider: Google Analytics 4

• _ga: Identifies unique visitors
• _ga_XXXXXXX: Tracks session activity
• _gid: Tracks user interaction within a session
• _gat: Throttles request rate to Google

Retention: Up to 14 months.
Consent Required: Yes – activated only after you accept analytics cookies.
Opt-out: Google Analytics Opt-out Browser Add-on

3. Marketing & Advertising Cookies

Marketing cookies enable us to deliver personalised advertising tailored to your interests across Google, Meta (Facebook/Instagram), and other platforms. They track your browsing behaviour, record conversion events (like form submissions), and help us measure campaign effectiveness.

Important Disclosure:

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing & Retargeting:

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Consent Required: Yes – these cookies activate only after you accept marketing cookies in our consent banner.

Tracking Technologies in Use:

• Cookies (first-party and third-party): Store persistent tracking identifiers
• Tracking pixels: Google Ads tag (gtag.js), Google Tag Manager, Meta Pixel
• Device identifiers: Browser fingerprint, IP address (anonymised where possible)
• Conversion event tags: Record form submissions, page views, and purchase intent

Retention: Up to 540 days (Google Ads default retention policy).

4. Conversion Tracking & Measurement

We use conversion tracking to understand which advertisements lead to actions on our website—such as form submissions, contact requests, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately.

Conversion data collected includes: page visited, time of visit, form field values (name, email, phone), device type, and browser information. This data may be shared with Google Ads and Meta for campaign measurement purposes only.

We do not share sensitive personal data (financial information, health status, religious beliefs) with advertising partners, and we do not use this data for any purpose other than ad campaign measurement.

5. Our Advertising Partners

Google LLC

We use Google Ads (formerly AdWords), Google Analytics 4, Google Remarketing Tag, and Google Tag Manager. These services may collect cookie identifiers, conversion events, anonymised behavioural data, and remarketing lists. Data is processed for ad targeting and campaign measurement.

Privacy Policy: https://policies.google.com/privacy
Opt-out: Google Ads Settings

Meta Platforms, Inc. (Facebook & Instagram)

We use the Meta Pixel to track conversions and build audiences for retargeting on Facebook and Instagram. Data collected includes pixel events, conversion data, and custom audience membership.

Privacy Policy: https://www.facebook.com/privacy/policy
Manage Ad Preferences: https://www.facebook.com/adpreferences/

6. Opting Out of Personalised Advertising

You may opt out of personalised advertising at any time using the links below. Please note that opting out does not remove advertisements entirely—you will continue to see non-personalised ads based on your general location and the content you're viewing.

Google Ads Settings: https://adssettings.google.com
Your Online Choices (EU): https://www.youronlinechoices.eu
Network Advertising Initiative: https://optout.networkadvertising.org
Digital Advertising Alliance: https://optout.aboutads.info

7. Managing Your Cookie Preferences

On your first visit to our website, you will see a cookie consent banner. You can:

• Accept All: Activate essential, analytics, and marketing cookies
• Reject Non-Essential: Activate only essential cookies (required for functionality)
• Manage Preferences: Toggle each category on or off individually

You can change your preferences at any time by clicking "Manage Cookie Preferences" in the website footer. Your choice is stored in your browser for 12 months. If you clear your browser cookies, your preferences will be reset and the consent banner will appear again on your next visit.

8. Browser-Level Cookie Control

Most web browsers allow you to control cookies through their settings. You can typically:

• View cookies stored on your device
• Block all cookies or specific types of cookies
• Delete cookies when you close your browser
• Block third-party cookies

Please note that blocking cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to work properly. For help managing cookies in your browser, visit your browser provider's support page (Chrome, Firefox, Safari, Edge, etc.).

9. Your Rights (GDPR & UK GDPR)

If you are located in the European Economic Area or the United Kingdom, you have the following rights under GDPR:

Right to Access (Art. 15): Request a copy of your personal data held by us
Right to Rectification (Art. 16): Correct inaccurate or incomplete data
Right to Erasure (Art. 17): Request deletion of your data ('right to be forgotten')
Right to Restrict Processing (Art. 18): Limit how we process your data
Right to Data Portability (Art. 20): Receive your data in a structured, machine-readable format
Right to Object (Art. 21): Object to processing based on legitimate interest
Right to Withdraw Consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any right, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10. Consent & Legal Basis

By clicking "Accept All Cookies" on our consent banner, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta.

For users in the EEA and UK: Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Essential cookies operate under legitimate interest (Article 6(1)(f)) and are necessary for website functionality.

You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer. Withdrawal does not affect processing that occurred while consent was valid.

11. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes via a prominent banner on our website at least 14 days before the changes take effect. Your continued use of the website after such notification constitutes your acceptance of the updated policy.

Last Updated: January 15, 2026